What's Happening?
Theatreplan, a theatre design and technical consultancy, has appointed Mathew Smethurst-Evans as its new managing director. As one of the company's three owners, Smethurst-Evans' appointment formalizes the board's decision to establish a dedicated leader
for strategic direction and business development. With 15 years of experience at Theatreplan and a background as a senior sound engineer at the National Theatre, Smethurst-Evans aims to expand the company's expertise into adjacent markets such as education, corporate spaces, and hybrid work environments.
Why It's Important?
The appointment of a dedicated managing director at Theatreplan marks a strategic move to strengthen the company's governance and position it for growth in new markets. By leveraging its expertise in performing arts venues, Theatreplan aims to diversify its portfolio and capitalize on opportunities in sectors that require technical and design consultancy. This expansion could enhance the company's competitive edge and contribute to its long-term success in a rapidly evolving industry.
