What's Happening?
The fashion brand Pronounce, led by designers Yushan Li and Jun Zhou, presented their Fall 2026 collection in Milan. The collection reflects a blend of Eastern and Western influences, with a focus on tailoring and leather pieces. The designers drew inspiration from the Yingxian Wooden Pagoda in Shanxi Province, incorporating its architectural elements into their designs. The collection features oversized shoulder proportions and a mix of silk and denim, creating a relaxed yet formal aesthetic.
Why It's Important?
Pronounce's collection highlights the growing influence of cross-cultural design in the fashion industry. By integrating elements from different cultures, the designers are able to create unique and innovative pieces that appeal to a global audience. This
approach not only broadens the brand's market reach but also fosters cultural appreciation and exchange. The success of such collections can encourage other designers to explore and incorporate diverse cultural elements into their work, enriching the fashion landscape.









