What's Happening?
EA Sports FC 26 will be available for free play on Xbox Game Pass Ultimate, Premium, and Essential from January 15-18, 2026. This event marks the first Free Play Days of the year for subscribers. EA and Xbox have
promoted the event with a video featuring retired soccer player Toni Kroos. EA Sports FC 26 was the top revenue-generating console game in 2025 and received a 7/10 review from GameSpot, noted for improvements over its predecessor.
Why It's Important?
The free play event for EA Sports FC 26 is a strategic move to boost engagement and attract new subscribers to Xbox Game Pass. By offering one of the most popular sports games for free, EA and Xbox aim to increase player base and potentially convert free players into paying subscribers. This initiative reflects the competitive landscape of gaming subscription services and the importance of exclusive content and promotions in attracting and retaining users.
