What's Happening?
Zando has announced the launch of its new horror imprint, Evil Twin, set to publish its first titles in August. Led by Nancy Trypuc, the imprint aims to release six to eight titles annually, focusing on contemporary horror that blends psychological intensity with social and emotional depth. The launch follows the success of Zando's romance imprint, Slowburn. Evil Twin's inaugural list includes A. P. Thayer's debut novel 'Tapeworm' and other titles that explore themes of identity, queerness, and societal issues.
Why It's Important?
The launch of Evil Twin reflects a growing interest in the horror genre, which has seen a resurgence in popularity. By tapping into this trend, Zando aims to capture a share of the market and engage readers with innovative and thought-provoking
content. The imprint's focus on blending horror with social commentary could attract a diverse audience and spark discussions on cultural topics. This move also highlights the evolving landscape of publishing, where niche imprints can thrive by catering to specific reader interests.
What's Next?
Evil Twin will focus on building a strong presence both online and offline to reach genre enthusiasts. The imprint's success will depend on its ability to connect with readers through platforms like BookTok and other social media channels. As the imprint grows, it may expand its list to include more diverse voices and stories, further solidifying its position in the horror genre. Industry watchers will be interested in how Evil Twin's titles perform in the market and their impact on the broader publishing landscape.
