What's Happening?
The Interactive Advertising Bureau (IAB) has announced Alison Levin, President of Advertising and Partnerships at NBCUniversal, as the Chair of its 2026 Board of Directors. Levin, who has been part of the IAB Board since 2022, brings a wealth of experience from her roles at NBCUniversal and Roku. Alan Moss, Vice President of Global Advertising Sales at Amazon Ads, will serve as the Vice Chair. The IAB, celebrating its 30th anniversary, continues to play a pivotal role in the digital advertising industry by setting standards and fostering collaboration among media companies, brands, and technology firms. The organization is focused on addressing the challenges posed by the evolving digital economy, including the integration of AI and the need
for new measurement solutions.
Why It's Important?
The appointment of Alison Levin and Alan Moss to the IAB Board's leadership positions underscores the organization's commitment to navigating the complexities of the digital advertising landscape. As the industry faces transformative shifts driven by AI and changing consumer behaviors, the IAB's leadership will be crucial in guiding stakeholders through these changes. The focus on developing new standards and solutions is vital for maintaining transparency and trust in digital advertising, which is essential for brands and consumers alike. The IAB's efforts to unite diverse voices and foster innovation will likely have significant implications for the future of digital marketing strategies and consumer engagement.
What's Next?
The IAB plans to host a retrospective panel to celebrate its 30th anniversary, reflecting on the evolution of digital advertising and setting the stage for future developments. This event will bring together past IAB Board Chairs to discuss key industry milestones and future challenges. The organization will continue to focus on building frameworks for responsible AI usage and developing new measurement solutions that deliver real outcomes. As the digital advertising industry evolves, the IAB's leadership will be instrumental in shaping policies and practices that benefit all stakeholders.
