What's Happening?
AAT Kings has partnered with the South Australian Tourism Commission to introduce the 'Learn, Sell & Win' rewards initiative. This program is designed to encourage travel agents to become experts in South Australian tourism. The initiative runs until March 31, 2026, and is open to all AAT Kings ALister travel agents who complete the South Australia Experts online training program and promote AAT Kings's South Australia Guided Holidays. The top performer will win an 8-day/7-night South Australian Outback Adventure tour for themselves and a guest. The incentive aims to inspire agents to deepen their knowledge of South Australia and engage with the destination, ultimately benefiting their clients.
Why It's Important?
This initiative is significant as it aims to boost
tourism in South Australia by equipping travel agents with the necessary expertise to promote the region effectively. By incentivizing agents to learn and sell South Australian tours, the program seeks to increase visitor numbers and enhance the state's tourism profile. The collaboration between AAT Kings and the South Australian Tourism Commission highlights the importance of strategic partnerships in the tourism industry, potentially leading to increased economic activity and job creation in the region. The focus on South Australia's unique offerings, such as the Flinders Ranges & Outback, aligns with global travel trends that prioritize authentic and experiential travel.
