What's Happening?
Inolex has been awarded the 'Best Innovation Contributor 2025' by Henkel Consumer Brands for its AminoSensyl Ultra MB technology. This biobased conditioning system is recognized for its sustainability
and performance in hair care products. AminoSensyl Ultra MB offers a non-quat, COSMOS-approved conditioning solution that provides luxury textures and weightless nourishment. The award highlights Inolex's commitment to innovation and sustainability in the personal care industry.
Why It's Important?
The recognition of Inolex's AminoSensyl Ultra MB technology underscores the growing importance of sustainable and innovative solutions in the personal care industry. As consumers increasingly demand environmentally friendly products, companies that prioritize sustainability and performance are likely to gain a competitive advantage. This award also reflects the industry's shift towards biobased and biodegradable ingredients, which can reduce environmental impact and appeal to eco-conscious consumers.
