What's Happening?
Action Xtreme, a London-based action studio co-founded by Chee Keong Cheung and Andreas Roald, has announced the launch of a new music publishing division, AX Music Publishing. This initiative is in collaboration with Atlantic Screen Group, a company
experienced in music publishing and supervision. The new division aims to develop and commercialize original music associated with Action Xtreme's productions, while also considering external projects that align with its action-oriented focus. The venture will generate revenue through sync deals, performance royalties, and digital distribution. Atlantic Screen Group will manage catalogue rights and oversee music supervision for upcoming productions. This move is part of Action Xtreme's broader strategy to become a fully integrated studio, encompassing development, education, production, and distribution.
Why It's Important?
The establishment of AX Music Publishing marks a significant expansion for Action Xtreme, allowing the studio to capitalize on the growing demand for original music in film and television. By integrating music publishing into its operations, the studio can create additional revenue streams and enhance its creative offerings. This move also reflects a broader industry trend where film studios are increasingly investing in music rights to maximize the value of their content. For Atlantic Screen Group, this partnership aligns with its mission to support creative excellence and ownership, potentially attracting more talent and projects. The collaboration could influence other studios to adopt similar models, impacting the music and film industries by fostering more integrated and diversified production ecosystems.
What's Next?
Action Xtreme plans to ramp up its production activities in 2026 and 2027, with several projects already in the pipeline. The studio's Nigeria-shot film 'Son of the Soil' has been successful on Netflix and in cinemas across Africa, the U.K., and the U.S. Upcoming projects include 'Bad Day at the Office' and 'The Experiment,' with a three-film deal with Trinity Content Partners and a first-look agreement with Nile Entertainment. These developments suggest a busy period ahead for the studio, with potential for further collaborations and expansions in the music and film sectors.
