What's Happening?
Benihana, a well-known restaurant chain, has partnered with Flock Foods to launch a new product called the Benihana Teriyaki Flock Chip. This marks Benihana's first venture into direct-to-consumer snacks.
The product is a chicken skin crisp that offers a high-protein snack option, containing 13 grams of protein per serving. Additionally, the crisps are low in carbohydrates and sugar, with only 1 gram of carbs and less than 1 gram of sugar per serving. These snacks are available for purchase online at flockfoods.com, where they are sold in an 8-pack for $29.
Why It's Important?
The introduction of the Benihana Teriyaki Flock Chip represents a strategic expansion for Benihana into the consumer packaged goods market, diversifying its offerings beyond traditional restaurant services. This move aligns with the growing consumer demand for high-protein, low-carb snack options, catering to health-conscious individuals and those following specific dietary regimes such as keto. By entering the direct-to-consumer market, Benihana can reach a broader audience and potentially increase its brand presence and revenue streams. This partnership with Flock Foods also highlights a trend where restaurant brands are leveraging their culinary expertise to create retail products, thus expanding their market influence.
What's Next?
As Benihana and Flock Foods roll out this new product, they may explore additional flavors or variations to cater to diverse consumer tastes. The success of this product could lead to further collaborations or expansions into other snack categories. Additionally, consumer feedback and sales performance will likely influence future product development and marketing strategies. The companies may also consider expanding distribution channels beyond online sales to include retail stores, increasing accessibility for consumers.
