What's Happening?
Jake Brennan, the creator of the popular true-crime podcasts 'Disgraceland' and 'Hollywoodland,' has partnered with Exactly Right Media, a podcast network affiliated with iHeartMedia. This move brings Brennan's shows under the same umbrella as the hit
podcast 'My Favorite Murder.' 'Disgraceland,' which launched in 2018, delves into the darker sides of legendary musicians, while 'Hollywoodland' focuses on true crime and scandals in the entertainment industry. Both podcasts will continue to be produced by Brennan's Double Elvis and will be executive produced by Exactly Right Media and iHeartPodcasts. iHeartMedia will serve as the exclusive sales, marketing, and distribution partner for these shows. The first episode of 'Disgraceland' on the iHeartPodcasts network will explore the stalking incidents involving Taylor Swift.
Why It's Important?
The integration of 'Disgraceland' and 'Hollywoodland' into the iHeartMedia network signifies a strategic expansion of iHeartMedia's podcast portfolio, particularly in the true-crime genre, which has seen significant growth in recent years. This partnership is likely to enhance the reach and audience engagement for Brennan's podcasts, leveraging iHeartMedia's extensive distribution capabilities. For Exactly Right Media, this collaboration strengthens its content offerings and aligns with its strategy to attract listeners who are fans of both true crime and music. The move also highlights the increasing convergence of entertainment and true-crime storytelling, appealing to a broad audience base that enjoys narrative-driven content.
What's Next?
Listeners can expect new episodes of 'Disgraceland' to be released on the iHeartPodcasts network starting April 12, with a focus on high-profile cases such as Taylor Swift's stalkers. The partnership may lead to further collaborations between Exactly Right Media and Double Elvis, potentially expanding into new podcast series or special episodes. As the podcasts gain more exposure through iHeartMedia's platform, there could be opportunities for live events, merchandise, and cross-promotions with other popular podcasts within the network. The success of this partnership could also encourage other independent podcasters to seek similar collaborations with major networks.
