What's Happening?
NBC plans to repeat the pilot episode of 'The Fall and Rise of Reggie Dinkins' after 'Saturday Night Live' on February 28. The comedy stars Tracy Morgan and Bobby Moynihan and is executive produced by Tina Fey. The show follows a disgraced former football player, played by Morgan, as he attempts to rehabilitate his image. The pilot initially premiered after an NFL playoff game, attracting 5.8 million viewers, making it NBC's most-watched comedy debut in three years. The series will continue airing on Mondays at 8:30 p.m. starting March 2.
Why It's Important?
The decision to repeat the pilot after 'SNL' reflects NBC's strategy to leverage popular shows to boost viewership for new series. The strong initial ratings indicate potential success for 'The Fall and Rise
of Reggie Dinkins,' which could contribute to NBC's comedy lineup. The involvement of high-profile talent like Tracy Morgan and Tina Fey adds credibility and appeal to the series. This move also highlights the network's efforts to capitalize on the popularity of 'SNL' alumni and their projects.
