What's Happening?
Malcolm Stewart, a prominent figure in motocross, has launched a new fishing apparel brand called Rivell Fishing. Known for his achievements in motocross, including winning the 2016 AMA Supercross 250
Championship, Stewart has long found solace in fishing, which he describes as a lifelong passion. Rivell Fishing aims to offer premium apparel that reflects Stewart's personal connection to the sport. The brand's initial offerings include t-shirts, hoodies, and UV-protective performance wear, developed in partnership with FXR Pro Fish, a company with a strong background in both motocross and fishing gear.
Why It's Important?
The launch of Rivell Fishing highlights the crossover appeal between different sports and outdoor activities, showcasing how athletes can leverage their personal interests to create new business ventures. Stewart's entry into the fishing apparel market could attract new audiences to the sport, particularly fans of motocross who may be inspired by his involvement. This venture also underscores the growing trend of athletes diversifying their careers by exploring entrepreneurial opportunities outside their primary sport, potentially influencing other athletes to pursue similar paths.
