What's Happening?
Gatesman, a Pittsburgh-based advertising agency, has implemented several policy changes to adapt to current economic challenges and enhance employee satisfaction. The agency has renegotiated office leases
and reduced its physical footprint to better align with a hybrid work schedule, redirecting cost savings into innovation and employee investment. Gatesman emphasizes a people-first culture, offering flexible work options such as Work From Anywhere and Flex Fridays, which were introduced in response to employee feedback. The agency's core values—curiosity, kindness, creativity, collaboration, courage, and thriving through change—are integrated into daily operations and recognized through a peer recognition program. Gatesman also prioritizes diversity of thought, ensuring that diverse perspectives drive strategy and decision-making.
Why It's Important?
The changes at Gatesman reflect a broader trend in the business world towards flexible work environments and employee-centric policies. By prioritizing flexibility and diversity, Gatesman aims to enhance employee satisfaction and productivity, which can lead to better business outcomes. The agency's approach to reducing its physical office space and investing in employee growth is a strategic move to remain competitive in a challenging economic landscape. This shift not only supports employee well-being but also positions Gatesman as an attractive employer for top talent, potentially leading to increased innovation and client satisfaction.
What's Next?
Gatesman plans to continue its focus on employee development and diversity. The agency offers structured and personalized professional growth opportunities, including mentorship programs and leadership training. Gatesman is committed to nurturing talent from within, with a significant percentage of promotions occurring internally. The agency's leadership preparation programs aim to cultivate the next generation of leaders through strategic projects and cross-department collaboration. Gatesman also extends its values beyond the workplace through community partnerships and volunteering, reinforcing its commitment to social impact.
