What's Happening?
Renzo Rosso, founder of the OTB Group, has completed the restoration of the historic Hotel Ancora in Cortina, originally established in 1826. The renovation reflects Rosso's vision of creating a welcoming
space that surprises guests while making them feel at home. The project was executed by Charles & Co studio, led by Vicky Charles, former design director at Soho House. The hotel features 38 uniquely designed rooms, each offering views of the Dolomites and incorporating natural materials like wood and stone. The restoration emphasizes the hotel's original alpine motifs and aesthetic language. The hotel also includes a spa, a bar, and the Brave Club, enhancing its appeal as a destination. The restoration comes ahead of the 2026 Milano Cortina Winter Olympics, positioning the hotel as a key hospitality venue in the region.
Why It's Important?
The restoration of Hotel Ancora by Renzo Rosso is significant as it revitalizes a historic landmark in Cortina, enhancing the region's appeal as a luxury destination. This project not only preserves cultural heritage but also aligns with the upcoming 2026 Milano Cortina Winter Olympics, potentially boosting tourism and local economy. The hotel's unique design and amenities cater to high-end travelers, contributing to the area's reputation as a premier mountain resort. This development may attract more investments in the hospitality sector, benefiting local businesses and creating job opportunities. Additionally, Rosso's involvement highlights the intersection of fashion and hospitality, showcasing how design and branding can elevate guest experiences.
What's Next?
With the restoration complete, Hotel Ancora is poised to become a central hub for visitors during the 2026 Milano Cortina Winter Olympics. The hotel's strategic location and luxurious offerings are expected to attract international tourists and sports enthusiasts. As the event approaches, the hotel may see increased bookings and collaborations with other luxury brands to enhance guest experiences. The success of this project could inspire similar restorations in the region, further boosting Cortina's status as a top-tier destination. Stakeholders in the tourism and hospitality industries will likely monitor the hotel's performance as a case study for integrating heritage preservation with modern luxury.
