What's Happening?
Symetra Life Insurance Company has introduced a new chapter in its 'Plan Well, Play Well' campaign, featuring sports icon Sue Bird. The campaign aims to inspire retirees to explore new hobbies and live fulfilling lives post-retirement. Sue Bird, a longtime brand ambassador for Symetra, is joined by figure skating legend Tara Lipinski and ice hockey star Hilary Knight in the campaign's latest episodes. The series showcases Bird learning new skills, such as figure skating and ice hockey, as she navigates her retirement journey. The campaign, which includes long-form episodes and short-form teasers, will run nationally through April 30 across platforms like YouTube and Meta. Symetra's campaign emphasizes the importance of planning for a future
that allows retirees the freedom to explore new interests.
Why It's Important?
The campaign highlights a growing trend among retirees who are redefining what it means to retire. By showcasing Sue Bird's journey, Symetra aims to encourage individuals to plan for a retirement that is not only financially secure but also personally fulfilling. This approach reflects a shift in retirement planning, where the focus is on enabling retirees to pursue passions and hobbies they may not have had time for during their working years. The campaign also underscores the role of financial planning in achieving this freedom, positioning Symetra as a partner in helping individuals navigate their retirement years with confidence.
What's Next?
As the campaign continues, it is expected to resonate with a broad audience of retirees and those approaching retirement. The involvement of high-profile athletes like Sue Bird, Tara Lipinski, and Hilary Knight adds a layer of relatability and inspiration, potentially influencing more individuals to consider their retirement plans proactively. Symetra's ongoing efforts to promote holistic retirement solutions may lead to increased engagement with their financial products and services, as more people seek to align their financial strategies with their personal goals for retirement.
