What's Happening?
The Campaign Big Global Awards 2026 honored 'Made to be Enjoyed, Not Endured' by VCCP for Bournville as the winner in the Film category. This campaign was recognized for its exceptional storytelling and cinematic quality, which effectively conveyed the brand's
message. The award highlights the importance of high-quality film production in advertising, showcasing how visual storytelling can enhance brand perception and consumer engagement.
Why It's Important?
Winning the Film category at the Campaign Big Global Awards is a significant achievement for VCCP and Bournville, as it underscores the power of film in advertising. This recognition not only boosts the profile of the agencies involved but also emphasizes the role of storytelling in creating memorable and impactful advertisements. The award encourages other brands to invest in high-quality film production to effectively communicate their messages and connect with audiences.
