What's Happening?
Netflix has reached a new milestone with non-English-language titles now making up the majority of its original TV season releases. According to Ampere Analysis, 52% of Netflix's original TV releases in 2025 were non-English, marking a significant increase from 49% in 2024. Korean-language content has seen the most substantial growth, driven by popular series like 'Squid Game' Season 3. This shift highlights Netflix's strategic focus on global content, with Korean shows becoming a key component of its international offerings.
Why It's Important?
This development underscores a major shift in Netflix's content strategy, emphasizing the growing importance of non-English content in its global expansion. By investing in diverse language offerings, Netflix is tapping
into new markets and audiences, enhancing its competitive edge in the streaming industry. The success of Korean content, in particular, reflects a broader trend of increasing global interest in Korean culture, often referred to as the 'Korean Wave.' This strategy not only diversifies Netflix's portfolio but also maximizes its content investment returns by appealing to a wider international audience.
What's Next?
Netflix is likely to continue expanding its non-English content offerings, with a particular focus on Korean productions. The platform may increase its investment in original Korean series and films, while also exploring other emerging markets. This strategy could lead to more collaborations with international creators and production companies. Additionally, Netflix's success with non-English content may prompt other streaming services to adopt similar strategies, potentially reshaping the global streaming landscape.
