What's Happening?
According to the Spring 2026 National Coffee Data Trends report, 28% of U.S. coffee drinkers prefer coffee prepared away from home. The report, commissioned by the National Coffee Association, highlights that coffee remains America's favorite beverage,
with 66% of adults consuming it daily. While home preparation is still the most popular, the trend of consuming coffee outside the home is significant, with workplaces and transit being common locations. The report also notes an increase in the popularity of specialty coffee, particularly espresso-based beverages.
Why It's Important?
The data reflects changing consumer preferences and the growing influence of convenience and specialty coffee trends. This shift has implications for the coffee industry, including coffee shops and retailers, as they adapt to meet consumer demand for both traditional and specialty coffee options. The trend towards consuming coffee outside the home also suggests potential growth opportunities for businesses in the foodservice sector. Understanding these preferences can help industry stakeholders tailor their offerings to capture a larger share of the market.
