What's Happening?
HUNTR/X's song 'Golden,' featured in Netflix's animated movie 'KPop Demon Hunters,' has achieved a significant milestone by tying the record for the longest time at No. 1 on the Billboard Global Excl.
U.S. chart. The track, voiced by EJAE, Audrey Nuna, and REI AMI, has maintained its top position for 19 weeks, matching the record set by ROSÉ and Bruno Mars' 'APT.' since the chart's inception in September 2020. The Billboard Global Excl. U.S. chart ranks songs based on streaming and sales activity from over 200 territories worldwide, excluding the United States. 'Golden' led the chart with 70.8 million streams and 5,000 sales outside the U.S. during the week of December 5-11, despite a slight decline in both metrics.
Why It's Important?
The achievement of 'Golden' underscores the growing influence of global music markets and the increasing importance of international streaming and sales in the music industry. This milestone highlights the potential for non-U.S. artists and productions to achieve significant commercial success on a global scale. The success of 'Golden' also reflects the impact of digital platforms like Netflix in promoting music through popular media, thereby reaching a wider audience. This trend could encourage more collaborations between music artists and streaming services, potentially reshaping marketing strategies within the industry.
What's Next?
As 'Golden' continues to perform strongly on the charts, it may inspire other artists to explore similar collaborations with media platforms to boost their global reach. The ongoing success of international tracks on the Billboard Global Excl. U.S. chart could lead to increased investment in global music markets by record labels and streaming services. Additionally, the chart's performance may influence future content strategies for platforms like Netflix, which could seek to integrate more music-driven content to capitalize on this trend.
