What's Happening?
Roku has appointed Patrick Harris as the Senior Vice President of Global Media Revenue. Harris, a veteran of Snap and Meta, will lead Roku's ad-sales efforts, focusing on monetizing connected TV. He will report to Charlie Collier, president of Roku Media, and will be based in New York. Harris's experience includes leadership roles at Microsoft and Meta, where he expanded advertising businesses. His appointment is part of Roku's strategy to enhance its advertising capabilities and drive performance for advertisers, aiming to increase its influence in the streaming industry.
Why It's Important?
Patrick Harris's appointment is significant for Roku as it seeks to expand its advertising reach and capitalize on the growing interest in connected TV. His experience in digital
marketing and advertising will be crucial in driving Roku's ad-sales strategy and enhancing its competitive position in the streaming market. This move reflects the broader trend of media companies investing in advertising technology to attract a diverse range of advertisers. Harris's leadership is expected to help Roku navigate the evolving landscape of digital advertising and strengthen its role as a key player in the industry.
