What's Happening?
The 38th annual Premio Lo Nuestro is set to feature a star-studded lineup of Latin music performers, including Carín León, Cristian Castro, Gloria Trevi, Ha*Ash, Kapo, María José, and Ryan Castro. The event will be hosted by Thalia, Nadia Ferreira, and Clarissa Molina, and will air live on February 19 at 7 p.m. ET on Univision, UNIMÁS, and Galavisión in the U.S., with streaming available across Latin America on ViX. Carín León will perform 'Lado Frágil' from his 2024 album 'Palabra de To’s,' which reached No. 20 on Billboard's Hot Latin Albums chart. Cristian Castro will debut at the event with Matisse, performing 'Conmigo Sin Ti.' Ryan Castro and Kapo will also make their debut, performing 'La Villa.' Ha*Ash, joined by María José, will perform 'Te
Apuesto.' The event will also present special awards to iconic figures in Latin music, including Arcángel, Juanes, Los Bukis, Manolo Díaz, and Paloma San Basilio.
Why It's Important?
Premio Lo Nuestro is a significant event in the Latin music industry, celebrating the achievements and contributions of Latin artists. The inclusion of diverse performers highlights the genre's rich cultural tapestry and its growing influence in the global music scene. The event not only showcases established artists but also provides a platform for emerging talents, reflecting the dynamic nature of Latin music. The special awards recognize the enduring impact of artists who have shaped the genre, underscoring the importance of preserving and honoring musical legacies. This celebration of Latin music contributes to its increasing visibility and acceptance in mainstream media, potentially leading to more opportunities for Latin artists in the international market.
What's Next?
Following the event, the performances and award recognitions are likely to boost the profiles of the participating artists, potentially leading to increased sales, streaming, and concert attendance. The event's exposure could also open doors for collaborations between Latin artists and musicians from other genres, further integrating Latin music into the global music industry. Fans and industry stakeholders will be watching to see how the event influences the careers of the performers and award recipients, as well as its impact on the broader music landscape.
