What's Happening?
United Talent Agency (UTA) has signed Warner Bailey, the founder of the media company Assistants vs. Agents, for representation across all areas. Assistants vs. Agents began as a humorous meme page during Bailey's time as a talent agent assistant and has since evolved into a multi-platform media company. The company serves as a voice for Hollywood's rising next generation, offering events, panels, editorial content, a newsletter, and a job board aimed at aspiring entertainment industry professionals. Bailey has established partnerships with major studios and tech companies, including Netflix, Meta, Amazon MGM Studios, Warner Bros. Discovery, Paramount+, and Apple TV. He has also been involved in philanthropic efforts, such as the M3F Fest and Live
From Los Angeles: A Fire Relief Benefit.
Why It's Important?
The signing of Warner Bailey by UTA highlights the growing influence of new media platforms in the entertainment industry. Assistants vs. Agents has become a significant player by addressing the needs and interests of young professionals in Hollywood. This move by UTA reflects a recognition of the changing landscape where digital media and grassroots initiatives are increasingly shaping industry narratives. The partnerships Bailey has forged with major studios and tech giants underscore the importance of innovative content creation and distribution methods. This development could lead to more opportunities for emerging talent and a shift in how traditional agencies engage with new media entities.
