What's Happening?
Bollywood actor Hrithik Roshan has announced his entry into the OTT space with a new project titled 'Storm'. The announcement was made via a behind-the-scenes video shared on Instagram, where Roshan showcased his physical fitness. 'Storm' is a thriller set in Mumbai and will be produced in collaboration with Prime Video. The project is directed by Ajitpal Singh, known for his work on 'Tabbar' and 'Fire in the Mountains'. Additionally, Roshan is preparing for his directorial debut with 'Krrish 4', a continuation of the superhero franchise he has been part of for over two decades. The film is produced by Yash Raj Films and Rakesh Roshan, with shooting expected to commence early next year.
Why It's Important?
Hrithik Roshan's venture into the OTT platform with 'Storm'
signifies a strategic expansion into digital media, reflecting a broader industry trend where traditional film actors are exploring new formats. This move could potentially attract a wider audience to streaming services, enhancing their market share. Furthermore, Roshan's directorial debut with 'Krrish 4' highlights his evolving role in the film industry, from actor to director, which may influence other actors to explore similar transitions. The success of these projects could impact the future of Bollywood's engagement with digital platforms and the superhero genre.
What's Next?
Production for 'Storm' is expected to begin soon, with anticipation building around its release on Prime Video. As for 'Krrish 4', pre-production activities are likely underway, with filming scheduled to start early next year. The industry will be watching closely to see how Roshan balances his dual roles as director and actor, and how these projects perform both critically and commercially. The outcomes could influence future collaborations between Bollywood and OTT platforms, as well as the direction of the 'Krrish' franchise.
