What's Happening?
The '6-7' craze, inspired by Skrilla's 2024 song 'Doot Doot (6-7)', has become a viral phenomenon at NBA and college basketball games across the United States. The trend involves fans eagerly anticipating when their team reaches 67 points, often resulting in enthusiastic celebrations. The Charlotte Hornets and New Orleans Pelicans have incorporated '6-7' cameras during timeouts to engage fans. The trend has also spread to college basketball, with teams like the Oklahoma Sooners and USC Trojans participating. The origins of the craze are unclear, as Skrilla has left the meaning of '6-7' open to interpretation, allowing fans to create their own significance. The phenomenon has been embraced by players, coaches, and fans, creating a unique and engaging
atmosphere at games.
Why It's Important?
The '6-7' craze highlights the power of social media and viral trends in shaping fan engagement in sports. By tapping into this trend, teams can enhance the game-day experience, fostering a stronger connection between fans and the sport. This engagement can lead to increased attendance and viewership, benefiting teams financially and boosting the overall popularity of basketball. The trend also demonstrates the influence of music and pop culture on sports, as Skrilla's song has transcended its original context to become a part of the basketball experience. This integration of entertainment and sports can create new opportunities for marketing and fan interaction.
