What's Happening?
Krafton India has launched a new multiplayer mode called Party Run in its mobile game CookieRun India, alongside a collaboration with Battlegrounds Mobile India (BGMI). This update introduces a 16-player,
skill-based mode that includes Solo, Duo (with voice chat), and Friendly formats. The collaboration also brings BGMI-themed items to CookieRun, such as the Lone Survivor Cookie and the Air Drop Pet. Minu Lee, vice president and head of publishing at Krafton India, explained that the new mode fills a gap in India's casual gaming scene by offering a lighter, skill-driven experience. The update aims to cater to players seeking quick, social gaming sessions without the intensity of a full battle royale.
Why It's Important?
The introduction of the Party Run mode in CookieRun India signifies a shift in the gaming landscape towards quick, social multiplayer experiences. This development is crucial as it reflects changing player preferences in India, where there is a growing demand for games that offer short, engaging sessions. The collaboration with BGMI also highlights the potential for cross-genre partnerships to attract diverse player bases. By integrating elements from a popular battle royale game into a casual runner, Krafton India is expanding its reach and enhancing player engagement. This move could influence other game developers to explore similar collaborations, potentially reshaping the casual gaming market in India.
What's Next?
Krafton India plans to continue expanding CookieRun India with more India-focused collaborations and updates. The success of the Party Run mode and BGMI collaboration may lead to further partnerships and content additions that cater to local tastes. As the game continues to grow, Krafton India will likely focus on refining gameplay features based on player feedback and engagement patterns. The company may also explore opportunities to introduce similar modes in other regions, leveraging the insights gained from the Indian market. This approach could help Krafton India solidify its position in the global gaming industry.
