What's Happening?
The Drum Awards for Agency Business 2025 celebrated several agencies for their outstanding achievements. Rapp was awarded Agency of the Year in the 250+ people category, recognized for its transformative, client-first models that drive efficiency gains and new business growth. Billion Dollar Boy, Hopeful Monsters, and DCX Growth Accelerator also received accolades in their respective categories. The awards are part of The Drum's annual Awards Festival, highlighting agencies that set new standards in the industry.
Why It's Important?
These awards highlight the evolving landscape of agency business, emphasizing innovation, efficiency, and diversity. Rapp's recognition for its 'breaking good' approach reflects a shift towards client-centric models that prioritize transformative
results and industry-leading practices. The awards serve as benchmarks for other agencies, encouraging them to adopt similar strategies to remain competitive. The focus on DE&I and AI upskilling at Rapp indicates a broader industry trend towards inclusivity and technological advancement, which can drive future growth and success.
