What's Happening?
Rei Ami made a striking appearance at the 2025 TikTok Awards held at the Hollywood Palladium in Los Angeles, showcasing Azalea Wang's Birdsong Snap open-toe booties. The booties, characterized by their
layered faux-leather panels and silver snap-style hardware, were paired with a matching black minidress. The dress featured strong shoulders, a high funnel neckline, and a boxy hemline, complemented by silver accessories and a high ponytail hairstyle. Rei Ami's choice of attire aligns with her recent fashion trend of all-black, hardware-heavy outfits, as seen in her previous appearances on 'The Tonight Show Starring Jimmy Fallon' and other events. Her style reflects a blend of Y2K and Gothic influences, which has been a recurring theme in her wardrobe.
Why It's Important?
Rei Ami's fashion choices at high-profile events like the TikTok Awards highlight the growing influence of K-pop and its associated fashion trends in the U.S. entertainment industry. By opting for Azalea Wang's booties, Rei Ami not only promotes the brand but also sets a fashion precedent that could influence consumer preferences and fashion trends. The emphasis on bold, statement pieces with a Gothic and Y2K twist resonates with a younger audience, potentially driving sales for brands that align with these aesthetics. This event underscores the symbiotic relationship between celebrities and fashion brands, where public appearances serve as powerful marketing tools.
What's Next?
As Rei Ami continues to make public appearances, her fashion choices will likely continue to influence trends, particularly among her fanbase and the broader audience interested in K-pop culture. Fashion brands may seek collaborations with her to capitalize on her influence and reach. Additionally, the TikTok Awards and similar events will continue to serve as platforms for showcasing emerging fashion trends, potentially impacting the fashion industry’s direction in the coming years.
