What's Happening?
Abode Worldwide, a strategic public relations and communications agency specializing in hospitality tech and proptech brands, has appointed Kerry Wilson as Chief Operating Officer. Wilson brings over 20 years of experience in agency leadership and business
transformation, having worked with global technology brands such as Google. Her appointment comes as Abode experiences a 30% year-on-year growth and expands its international reach across the UK, Europe, North America, and APAC. Founded in 2017, Abode focuses on helping tech companies in the hospitality sector define categories, build authority, and strengthen their market position. Wilson will lead operations and client service, supporting the agency's growth and specialization in hospitality and property technology.
Why It's Important?
Kerry Wilson's appointment as COO is a strategic move for Abode Worldwide as it navigates rapid changes in the hospitality technology and communications landscape. With the rise of AI-powered search and Large Language Models, companies are placing greater emphasis on category positioning and visibility. Wilson's expertise in agency leadership and business growth will be instrumental in helping Abode and its clients adapt to these shifts. Her leadership is expected to enhance the agency's ability to support clients in building credibility and influence in a competitive market. This appointment underscores the importance of strategic communications in the evolving hospitality tech industry.
