What's Happening?
Etro's Fall 2026 Menswear Collection, designed by Marco De Vincenzo, was presented in a unique setting that evoked a Wunderkammer-like atmosphere. The collection, titled 'Ani-men', featured mannequins adorned with Venetian-made papier-mâché animal heads, a nod to Etro's 1997 photographic campaign. This creative direction was inspired by the concept of physiognomy, suggesting that human traits mirror animal instincts. The collection showcased a palette of dense browns, greens, and reds, with garments ranging from velvet paisley robes to tailored suits with feather trims. The presentation was accompanied by the music of Wendy Carlos, known for her electronic reworkings of classical compositions, paralleling De Vincenzo's approach of remixing and reshaping
past designs.
Why It's Important?
Etro's latest collection highlights the fashion industry's ongoing trend of revisiting and reinterpreting past designs to create something new and relevant. By drawing on historical campaigns and themes, the collection not only pays homage to the brand's heritage but also appeals to contemporary audiences seeking unique and meaningful fashion statements. This approach reflects a broader movement within the fashion industry towards sustainability and the reuse of existing ideas and materials. For Etro, this collection reinforces its brand identity while also positioning it as a leader in innovative and thoughtful design.
Beyond the Headlines
The use of animal imagery and the concept of 'Ani-men' in Etro's collection raises interesting cultural and ethical questions about the relationship between humans and animals. By blurring the lines between human and animal characteristics, the collection invites viewers to reflect on the primal instincts that underlie human behavior. This theme resonates with current discussions around animal rights and the ethical treatment of animals, adding a layer of depth to the fashion narrative. Additionally, the collection's emphasis on craftsmanship and the use of traditional techniques highlights the value of artisanal skills in the modern fashion industry.
