What's Happening?
Cotswold Outdoor Group has announced a notable increase in sales following a retail media campaign for the HOKA Mach 7 trainer. The campaign, which lasted four weeks, was executed through Runners Need, a part of Cotswold Outdoor Group, utilizing Zitcha’s
retail media platform. It included in-store digital screens across 13 shops, on-site placements, CRM activities, and paid media on platforms like Meta and Google. The campaign resulted in a 30% increase in HOKA’s revenue share and a 28% rise in unit share. Stores with in-store screen activities saw a 13.3% increase in incremental units sold compared to control locations. Additionally, homepage click-through rates increased by 53%, and CRM email activities achieved a 67% open rate. The campaign targeted high-intent running customers, including those using Runners Need’s in-store gait analysis service.
Why It's Important?
This campaign highlights the effectiveness of integrated retail media strategies in driving sales and customer engagement. By combining in-store and digital marketing efforts, Cotswold Outdoor Group was able to significantly boost sales and customer interaction. The success of this campaign demonstrates the potential for retail media networks to enhance brand visibility and conversion rates, providing a model for other retailers looking to optimize their marketing strategies. The results underscore the importance of a cohesive approach that leverages both physical and digital touchpoints to reach and engage target audiences effectively.
