What's Happening?
Bowen Yang and Matt Rogers, the creators of the popular podcast Las Culturistas, have signed a new exclusive renewal deal with iHeartMedia and Will Ferrell’s Big Money Players. This agreement marks the tenth anniversary of the podcast, which began in
March 2016. The terms of the multiyear deal have not been disclosed, but it is expected to be significant due to the podcast's growing success. Las Culturistas is a pop-culture comedy podcast where guests discuss their cultural experiences, starting with the question, 'What was the culture that made you say ‘Culture is for me’?' The show also features a popular segment called 'I Don’t Think So, Honey.' Over the years, the podcast has hosted high-profile guests such as Mariah Carey, Michelle Obama, and Lady Gaga. The podcast was initially part of the Forever Dog network before moving to Ferrell’s Big Money Players and iHeart in 2020.
Why It's Important?
The renewal of Las Culturistas with iHeartMedia underscores the podcast's influence in the pop-culture landscape. As podcasts continue to grow in popularity, securing a deal with a major network like iHeartMedia highlights the show's success and potential for further expansion. This partnership not only solidifies the podcast's place in the industry but also reflects the increasing importance of digital media platforms in shaping cultural conversations. The involvement of high-profile figures like Will Ferrell and the show's ability to attract notable guests further enhance its credibility and reach. For iHeartMedia, this deal represents an opportunity to strengthen its portfolio with a proven, engaging content format that appeals to a diverse audience.
What's Next?
With the new deal in place, Yang and Rogers are expected to continue expanding the reach and influence of Las Culturistas. The podcast will likely see more high-profile guests and potentially new segments or formats to keep the content fresh and engaging. The partnership with iHeartMedia and Big Money Players could also lead to cross-promotional opportunities, leveraging the networks' resources to attract a broader audience. As the podcast celebrates its tenth anniversary, the creators may explore additional media ventures, such as live shows or video content, to further engage their audience and capitalize on the podcast's success.
