What's Happening?
N8iv Beauty, an Indigenous American-owned skincare brand based in San Diego, has been named one of Time magazine's 100 most influential companies of 2026. Founded by Ruth-Ann Thorn, a member of the Rincon Band of Luiseño Indians, the brand emphasizes
traditional plant medicine and sustainable sourcing. N8iv Beauty's products, including those made with acorn oil from tribal land, have gained national recognition, with plans to expand into Nordstrom and Ritz-Carlton spas. The brand also supports the Missing and Murdered Indigenous Women movement by donating 5% of its sales.
Why It's Important?
N8iv Beauty's recognition highlights the growing influence of Indigenous-owned businesses in the mainstream market. The brand's success underscores the importance of cultural representation and sustainability in the beauty industry. By incorporating traditional knowledge and supporting social causes, N8iv Beauty sets a precedent for ethical business practices and community engagement. This recognition may inspire other Indigenous entrepreneurs and promote diversity within the industry.
What's Next?
N8iv Beauty plans to expand its presence in major retail outlets and continue its involvement in social causes. The brand's inclusion in Sephora's minority inclusion cohort suggests further opportunities for growth and collaboration. As N8iv Beauty gains visibility, it may influence industry standards and encourage other companies to adopt sustainable and culturally respectful practices.
