What's Happening?
Mark Owens, Vice Chairman and Hospitality Practice Group Leader at Colliers International, shared insights on structuring hotel growth in the current market. Owens highlighted the evolving travel behaviors
post-Covid, with a rise in demand for 'second, third tier' destinations that offer unique experiences. He emphasized the importance of experiential travel and how it influences hotel investment and development strategies. Owens also discussed the role of ESG (Environmental, Social, and Governance) factors in hotel financing, noting the impact of government regulations, consumer preferences, and investor demands on capital availability. He explained how Colliers supports hotel owners through investment sales, debt advisory, and strategic consulting.
Why It's Important?
Owens' insights reflect broader trends in the hospitality industry, where experiential travel and sustainability are becoming key drivers of growth. As travelers seek unique and meaningful experiences, hotels must adapt by offering differentiated products and services. The emphasis on ESG factors in financing highlights the growing importance of sustainability in investment decisions, which could lead to more environmentally friendly and socially responsible hotel developments. These trends may influence the strategies of hotel owners and investors, potentially reshaping the hospitality landscape and creating new opportunities for growth and innovation.
What's Next?
As the hospitality industry continues to evolve, hotel owners and investors will need to focus on creating unique experiences and incorporating sustainable practices to remain competitive. The demand for experiential travel is expected to grow, driving investment in destinations that offer distinct cultural and natural attractions. Additionally, the integration of ESG factors into financing decisions will likely become more prevalent, encouraging hotels to adopt sustainable practices. Colliers International will continue to play a key role in advising hotel owners on navigating these changes and capitalizing on emerging opportunities.
