What's Happening?
Finnish designer Rolf Ekroth has released his FW26 menswear collection following the cancellation of his planned Paris show. Originally intended to be showcased in a techno club, the collection was reimagined
after logistical challenges. Ekroth, who operates from a small atelier in Helsinki, drew inspiration from themes of survival and reinvention. The collection features innovative designs such as detachable gloves and sustainable materials, including a non-avian alternative for sleeping bag designs. Ekroth's work reflects a balance of playfulness and practicality, with elements like wild pattern clashes and intricate knotting techniques. The collection also includes a unique cat hat/mask and openwork sweater, crafted with the help of his parents.
Why It's Important?
Ekroth's collection highlights the resilience and adaptability required in the fashion industry, especially for independent designers. By pivoting from a traditional runway show to a more intimate presentation, Ekroth demonstrates how designers can creatively overcome obstacles. The use of sustainable materials and innovative design techniques also underscores a growing trend towards environmentally conscious fashion. This collection not only showcases Ekroth's design prowess but also serves as an example of how fashion can respond to and reflect current global challenges.
Beyond the Headlines
Ekroth's approach to this collection may influence other designers facing similar challenges, encouraging them to explore alternative presentation methods and sustainable practices. The collection's themes of survival and reinvention resonate with broader societal issues, such as environmental concerns and the need for adaptability in uncertain times. Ekroth's work could inspire a shift in how fashion is produced and consumed, emphasizing the importance of creativity and sustainability.








