What's Happening?
Brightstar Lottery PLC has announced the deployment of its Sales Wizard salesforce automation tool to the Ontario Lottery and Gaming Corporation (OLG). This cloud-based tool integrates with OLG's central
system, providing sales representatives with actionable insights and data to enhance retail opportunities. Vanessa Theoret, OLG's Senior Director of Retail Sales & Account Management, highlighted the tool's configurability to meet evolving business needs. Brightstar's Sales Wizard is already in use by 24 other lotteries and supports over 148,000 retailers globally, offering data on sales trends, inventory, and point-of-sale equipment.
Why It's Important?
The implementation of Brightstar's Sales Wizard tool is significant as it enhances the efficiency and effectiveness of lottery sales operations. By providing sales teams with real-time data and insights, the tool helps optimize sales strategies and improve customer engagement. This move could potentially increase lottery sales and revenue, benefiting both the Ontario Lottery and Gaming Corporation and the communities it supports. Additionally, Brightstar's expansion of its technology solutions reinforces its position as a leader in the global lottery industry, potentially influencing other jurisdictions to adopt similar technologies.
