What's Happening?
CBS has announced that The Late Show with Stephen Colbert will air a week of new episodes starting February 16, despite the ongoing Winter Olympics coverage that has led other networks to opt for reruns. The Late Show, which has been in rerun mode since February 5, will feature a lineup of notable guests including Jennifer Garner, Emma Thompson, and Senator Jon Ossoff. This decision comes as NBC's The Tonight Show and Late Night remain off the schedule due to the Olympics, and ABC's Jimmy Kimmel Live! continues with reruns. The new episodes will provide fresh content for late-night viewers during a period when most shows are on hiatus.
Why It's Important?
The decision by CBS to air new episodes of The Late Show during the Winter Olympics is significant as it provides
an opportunity to capture a larger audience share. With other major late-night shows in reruns, The Late Show could see a boost in ratings, attracting viewers looking for new content. This move also allows Stephen Colbert to address current events and political developments, offering timely commentary that could resonate with audiences. The presence of high-profile guests, including a political figure like Senator Jon Ossoff, adds to the show's appeal and relevance during this period.
What's Next?
As The Late Show airs new episodes, it will be interesting to see how the ratings compare to those of other late-night shows that are in reruns. The show's ability to attract viewers during the Olympics could influence future programming decisions by CBS and other networks. Additionally, the guest lineup, particularly the appearance of Senator Jon Ossoff, may lead to discussions on political topics that could have broader implications for public discourse.
