What's Happening?
The price of NVIDIA's GeForce RTX 5090 Founders Edition GPU has surged to $3695 at Newegg, nearly double its original MSRP of $1999. This price increase is attributed to ongoing memory shortages affecting both NVIDIA and AMD's consumer and data center products. The shortages have led to a significant price hike for consumer GPUs, impacting gamers planning upgrades in 2026. The RTX 5090 models are now priced between $3000 and $5000, with limited availability at major retailers.
Why It's Important?
The rising prices of NVIDIA's RTX 5090 GPUs highlight the broader issue of supply chain disruptions in the semiconductor industry. These shortages are affecting consumer access to high-performance GPUs, which are crucial for gaming and other demanding applications. The price surge
could lead to decreased consumer spending in the gaming sector and may prompt consumers to delay upgrades or seek alternative solutions. For NVIDIA, this situation underscores the challenges of balancing supply and demand in a volatile market.
What's Next?
As memory shortages continue, NVIDIA and other manufacturers may need to explore alternative supply chain strategies to stabilize prices and availability. Retailers and consumers will be closely watching for any signs of relief in the supply chain, which could influence future pricing and availability of GPUs. Additionally, the ongoing shortages may accelerate the development of new technologies or partnerships aimed at mitigating similar issues in the future.
