What's Happening?
BMW of North America is concluding the production of the Alpina XB7 SUV with a special Manufaktur edition, limited to 120 units for the U.S. and Canadian markets. This exclusive model features a twin-turbocharged 4.4-liter V8 engine, producing 631 horsepower,
and offers unique exterior colors, Frozen Alpina Green and Frozen Alpina Blue. The SUV includes high-gloss black exterior trim and 23-inch forged wheels. Inside, it boasts Tartufo Merino leather and a Bowers & Wilkins Diamond surround-sound system. Production is set to begin in September 2026 at BMW's Spartanburg, South Carolina plant, with a starting price of $181,550.
Why It's Important?
The release of the Alpina XB7 Manufaktur edition marks the end of an era for BMW's Alpina-tuned models, highlighting the brand's transition as Alpina becomes a new subbrand under BMW. This move signifies BMW's strategy to enhance its luxury offerings and compete with high-end brands like Mercedes-Maybach. The limited edition's exclusivity and high performance are likely to attract luxury SUV enthusiasts, reinforcing BMW's position in the premium automotive market. The production at the Spartanburg plant also underscores BMW's commitment to manufacturing in the U.S., supporting local employment and economic activity.
What's Next?
Following the end of the Alpina XB7 production, BMW is expected to introduce new models under the Alpina brand, potentially featuring enhanced performance and luxury. This strategic shift aims to expand BMW's luxury segment offerings and cater to a high-end customer base. The automotive industry will be watching closely to see how BMW positions Alpina in the market and what innovations the brand will bring to future models.
