What's Happening?
Chris Brady, the founder and president of Timber Pizza Co., left his corporate job in tech sales at the age of 25 to start a pizza business with his friend Andrew Dana. The idea was sparked during a conversation
with a potential client who owned a mobile wood-fired pizza business. With an initial investment of $20,000, including a $15,000 loan from Brady's father, they launched Timber Pizza Co. in Washington, DC. The business began as a mobile operation using a 1967 Chevy pickup truck to serve pizza across the city. In 2016, they opened their first brick-and-mortar location in DC's Petworth neighborhood. The company gained recognition in 2017 when Bon Appétit named it 'Pizzeria of the Year,' and it received a Bib Gourmand from the Michelin Guide in 2019. Despite challenges during the COVID-19 pandemic, Timber Pizza Co. has expanded to nine locations and five mobile units, with plans to open more locations in the southern United States.
Why It's Important?
The expansion of Timber Pizza Co. highlights the potential for entrepreneurial success outside traditional corporate careers. By leveraging a unique business model and adapting to market conditions, the company has grown significantly, even during challenging economic times. This growth reflects a broader trend of individuals seeking fulfillment and innovation in the food industry, which can lead to job creation and economic development in local communities. The company's success also underscores the importance of adaptability and resilience in business, particularly in the face of unforeseen challenges like the COVID-19 pandemic. As Timber Pizza Co. continues to expand, it may inspire other entrepreneurs to pursue similar ventures, contributing to the diversification and dynamism of the U.S. economy.
What's Next?
Timber Pizza Co. plans to continue its expansion by opening five to eight new locations annually over the next three to five years. The company is targeting markets in the southern United States, including Atlanta, Savannah, Greenville, and Wilmington. This expansion strategy involves bringing on new partners and capital to stabilize and grow the business. As the company scales, it will need to maintain its brand identity and quality while adapting to new markets. The success of this expansion could set a precedent for other small businesses looking to grow regionally and nationally.
