What's Happening?
The PGA of America has appointed Terry Clark, a UnitedHealth Group executive, as its new CEO. Clark, who has served as the chief marketing officer at UnitedHealth Group and an independent director on the PGA's board since 2024, will replace Derek Sprague. Sprague, a former PGA president, resigned to spend more time with his family. Clark's appointment marks the second time in recent hires that the PGA has selected a business leader from its board. The organization, which oversees 30,000 golf professionals and major events like the PGA Championship and the Ryder Cup, is experiencing significant turnover. In the past year, four C-suite executives have left, including the chief commercial officer and chief membership officer. Clark is expected
to take over in March, with Kerry Haigh serving as interim CEO until then.
Why It's Important?
Terry Clark's appointment as CEO comes at a critical time for the PGA of America, which is undergoing substantial leadership changes. His background in marketing and customer relations at UnitedHealth Group and Optum, a key sponsor of The Players Championship, positions him to bring a fresh perspective to the organization. The PGA's decision to appoint a leader with a strong business acumen reflects its focus on continuity, stability, and long-term growth. Clark's leadership is anticipated to strengthen the PGA's culture and support its members and professionals, while also enhancing the visibility and impact of its major championships. This transition could influence the PGA's strategic direction and its ability to adapt to the evolving landscape of professional golf.
What's Next?
As Terry Clark prepares to assume his role in March, the PGA of America will likely focus on ensuring a smooth transition and addressing the challenges posed by recent executive departures. Clark's stated priorities include providing clarity, strengthening organizational culture, and empowering teams to support PGA members effectively. The PGA will also continue to advance its major championships and marquee events, aiming to elevate their status as defining stages for the sport. Stakeholders, including PGA members, sponsors, and the broader golf community, will be watching closely to see how Clark's leadership influences the organization's future trajectory and its impact on the sport.
