What's Happening?
The finale of 'Stranger Things' has significantly increased streaming numbers for classic songs featured in the episode, including tracks by Prince and David Bowie. Prince's 'When Doves Cry' and 'Purple
Rain' saw substantial gains, with the latter experiencing a 648% increase in streams. David Bowie's 'Heroes' also saw a 198% rise. Additionally, the show's cast member Joe Keery, known musically as Djo, experienced a 114% increase in streams for his catalog, particularly for his song 'End of Beginning,' which re-entered the Hot 100. The show's influence on music streaming highlights its role in reviving interest in older music and boosting contemporary artists associated with the series.
Why It's Important?
The impact of 'Stranger Things' on music streaming underscores the power of media synchs in revitalizing interest in classic hits and promoting new artists. The show's ability to drive significant streaming increases for both legacy and contemporary music demonstrates the symbiotic relationship between television and the music industry. This trend benefits artists by expanding their audience reach and increasing revenue through streaming. It also highlights the potential for television series to serve as platforms for music discovery, influencing public music consumption habits and industry strategies.
What's Next?
With 'Stranger Things' concluded, the music industry may seek similar opportunities in other popular media to replicate its success in boosting music streams. Artists and record labels might prioritize securing placements in high-profile shows and films to enhance visibility. Additionally, the show's conclusion could lead to increased demand for live performances by artists featured in the series, including Djo. The industry may also explore new ways to leverage media partnerships to sustain interest in both classic and emerging music.
