What's Happening?
Westgate Resorts has appointed Jared Saft as its new Chief Operating Officer. Saft, who has been with the company for 20 years, has held various leadership roles in finance, operations, and sales and marketing. His recent contributions include playing
a pivotal role in the acquisition of VI Resorts, which expanded Westgate's portfolio to nearly 60 properties. Additionally, Saft has been instrumental in forming strategic partnerships with Chuck E. Cheese and Choice Hotels. In his new role, Saft will oversee all resort and business operations and guide the strategic direction of Westgate's primary expansion projects. He is also set to become the Chair of the American Resort Development Association (ARDA) in May.
Why It's Important?
The appointment of Jared Saft as COO comes at a crucial time for Westgate Resorts, which is experiencing significant growth. The company's expansion into international markets such as Canada and Mexico, along with the near tripling of its resort portfolio, highlights its aggressive growth strategy. Saft's leadership is expected to further drive this expansion, potentially increasing Westgate's market share in the hospitality industry. The partnerships with Chuck E. Cheese and Choice Hotels also suggest a strategic move to diversify and enhance guest experiences, which could attract a broader customer base and increase revenue streams.
What's Next?
As Jared Saft steps into his new role, he will likely focus on consolidating Westgate's recent expansions and exploring new opportunities for growth. His upcoming position as Chair of ARDA may also provide additional industry insights and networking opportunities that could benefit Westgate. The company may continue to seek strategic partnerships and explore new markets to sustain its growth trajectory. Stakeholders will be watching closely to see how Saft's leadership influences Westgate's operational efficiency and market positioning.
