What's Happening?
Fiberon, a leading U.S. manufacturer of composite decking, is set to unveil its new product, Novus, at the 2026 International Builders’ Show in Orlando, Florida. Novus features a photo-realistic wood appearance and a thermoset shell that enhances durability by preventing scratches and dents. The product is designed to offer luxury aesthetics with sustainability, using recycled materials to reduce deforestation. Novus is available in three natural colors and is touted as Fiberon’s most slip-resistant board, setting a new industry standard for composite decking.
Why It's Important?
The introduction of Novus represents a significant advancement in the composite decking industry, combining aesthetic appeal with environmental responsibility. This innovation aligns with growing
consumer demand for sustainable building materials and could influence market trends in outdoor living products. Fiberon's commitment to sustainability and innovation may enhance its competitive position in the market, appealing to environmentally conscious consumers and builders.
What's Next?
Attendees of the International Builders’ Show will have the opportunity to experience Novus firsthand and compare it to traditional wood products. Fiberon’s continued focus on innovation and sustainability is likely to drive further developments in the composite decking market. The company’s efforts may also prompt competitors to enhance their product offerings, potentially leading to broader industry shifts towards sustainable building materials.
