What's Happening?
Brad Turcotte has been appointed as the Senior Vice President of Country at TEG Live, a division of Ticketek Entertainment Group (TEG). Turcotte, who has a background in artist management and has held senior roles at UMG Nashville and Big Machine, will lead TEG Live's country music strategy from their new Nashville office. His role will focus on expanding TEG's presence in the country music genre across North America and the Asia-Pacific region. TEG aims to strengthen its global touring platform by leveraging Turcotte's expertise and connections in the industry.
Why It's Important?
Turcotte's appointment is a strategic move by TEG to enhance its influence in the global country music scene. By establishing a stronger presence in Nashville, a central hub for country music,
TEG is poised to create more opportunities for artists and fans alike. This expansion is significant as it bridges the gap between North American and Asia-Pacific markets, potentially increasing the genre's reach and impact. Turcotte's experience with major country artists and his international strategy expertise are expected to drive TEG's growth and innovation in the live entertainment sector.
