Half Magic and 'Euphoria' Collaborate on New Makeup Collection

What's Happening? Half Magic, the makeup brand founded by 'Euphoria' lead makeup artist Donni Davy, has launched a new collection inspired by the hit HBO series. The collection features products with references to iconic scenes and characters from the show, such as the 'Beam Trap' blush inspired by

Summarized by AI ⓘ

Beauty & Skincare

SEE ALL

Trendline

Revlon's Super Lustrous Glass Lip Shine Gains Viral Popularity

Trendline

Half Magic Launches Euphoria-Inspired Makeup Collection

Trendline

Berlin Packaging's Innovation in Beauty Packaging Design

What is the story about?

What's Happening?

Half Magic, the makeup brand founded by 'Euphoria' lead makeup artist Donni Davy, has launched a new collection inspired by the hit HBO series. The collection features products with references to iconic scenes and characters from the show, such as the 'Beam

Trap' blush inspired by Cassie's monologue. The collaboration is designed as a collectible artifact with hidden messages and Easter eggs for fans. The collection includes new products like the 'Bitch, You're My Soulmate' lip gloss and the Euphoria Eye Shadow Palette, available at Ulta Beauty starting April 29.

Why It's Important?

The collaboration between Half Magic and 'Euphoria' underscores the show's significant cultural impact, particularly in the beauty industry. 'Euphoria' has been influential in shaping beauty trends, and this collection allows fans to engage with the show's aesthetic in a tangible way. The launch at Ulta Beauty signifies the brand's expansion and its potential to compete with established cosmetics giants. The collection's focus on fan engagement highlights the importance of community-driven marketing in the beauty sector.