What's Happening?
Epic Games has banned the indie horror game 'HORSES' from its store due to violations of content guidelines. The game, developed by Santa Ragione, was set to release in December 2025 but was suspended
24 hours before launch. Epic Games cited inappropriate and discriminatory content as reasons for the ban, assigning the game an Adult Only (AO) rating. Santa Ragione criticized Epic Games for not providing detailed explanations or an appeal process. The game was also banned from Steam in 2023 for unspecified content issues. Despite these setbacks, 'HORSES' has sold 18,000 copies on platforms like GOG.com and itch.io.
Why It's Important?
The ban of 'HORSES' underscores the challenges indie developers face in navigating content guidelines on major distribution platforms. It highlights the tension between creative expression and platform policies, which can significantly impact a game's market reach and financial success. For Epic Games and Steam, maintaining content standards is crucial to their brand and user base, but it also raises questions about transparency and fairness in enforcement. The situation reflects broader industry debates on content regulation, developer rights, and the balance between artistic freedom and community standards.
What's Next?
Santa Ragione may continue to seek clarification and appeal the bans, potentially exploring alternative distribution channels. The case could prompt discussions within the gaming industry about content guidelines and the appeals process for developers. Epic Games and Steam might face pressure to enhance transparency and communication with developers. The outcome could influence future policy adjustments and set precedents for how content is managed on digital platforms.
