What's Happening?
Journey, a Scottsdale-based women's fashion brand, is set to host its Annual Charity Runway Show on January 21, 2026, at Steinway & Sons in Scottsdale, Arizona. The event, which is free and open to the
public, will showcase Journey's latest collections and donate 20% of net sales proceeds to ACEL, a local nonprofit supporting children with autism and related disorders. Journey, founded in 2015, has grown from a local startup to a nationally recognized brand, maintaining its roots in Arizona while expanding its presence across the U.S. and Canada.
Why It's Important?
The charity runway show highlights Journey's commitment to community engagement and social responsibility. By partnering with ACEL, Journey not only supports a meaningful cause but also strengthens its brand image as a socially conscious company. This event provides an opportunity for Journey to connect with the local community, enhance its media presence, and potentially attract new customers who value brands with a philanthropic focus. The success of this event could influence other fashion brands to adopt similar community-focused initiatives.
What's Next?
Following the charity runway show, Journey may continue to explore opportunities for community involvement and partnerships with local nonprofits. The brand's commitment to social responsibility could lead to increased customer loyalty and brand recognition. Additionally, Journey's expansion efforts may include further collaborations with media outlets to enhance its national presence. The outcome of the event could also inspire other local businesses to engage in similar philanthropic activities, fostering a culture of giving back within the Scottsdale community.
