What's Happening?
Two former senior executives from Knight Frank, Will Jordan and Charlie Steele, have launched a new residential consultancy named Ashlawn Chase. The firm, based in Henley-in-Arden, aims to provide a more agile and director-led approach to advising landowners,
developers, and investors. With nearly 40 years of combined experience in the Midlands development market, Jordan and Steele have been involved in various urban regeneration projects and traditional housing sites. The consultancy will focus on land disposals, acquisitions, development consultancy, and strategic land. The founders emphasize a straightforward, commercially focused service, offering clients direct access to experienced advisers. Ashlawn Chase is already advising on several residential-led development opportunities across the Midlands.
Why It's Important?
The launch of Ashlawn Chase highlights a shift in the property consultancy market towards more personalized and agile services. As the real estate market faces ongoing challenges, the demand for direct and experienced advisory services is increasing. This move could influence other firms to adopt similar models, potentially reshaping the competitive landscape in the property consultancy sector. For landowners and developers, having access to a consultancy that offers direct and experienced advice could lead to more informed decision-making and successful project outcomes. The establishment of Ashlawn Chase also underscores the importance of regional expertise in navigating the complexities of the property market, particularly in areas like the Midlands, which are experiencing significant development activity.
What's Next?
Ashlawn Chase is expected to continue expanding its portfolio of residential-led development projects across the Midlands. As the firm gains traction, it may attract more clients seeking a personalized approach to property consultancy. The success of Ashlawn Chase could prompt other industry players to reevaluate their service models, potentially leading to increased competition and innovation in the sector. Additionally, the firm's focus on strategic land and development consultancy may contribute to the growth and transformation of urban and suburban areas in the Midlands, influencing regional economic development.
