What's Happening?
The NBA has announced the participants for the 2026 AT&T Slam Dunk Contest, set to take place on February 14 at the Intuit Dome in Inglewood, California. The event is part of the NBA All-Star Saturday lineup, which will be broadcast on NBC and Peacock. The competition will feature four players making their debut in the event: Carter Bryant from the San Antonio Spurs, Jaxson Hayes from the Los Angeles Lakers, Keshad Johnson from the Miami Heat, and Jase Richardson from the Orlando Magic. Notably, Bryant and Richardson are rookies, with Bryant being the 14th overall pick in the 2025 NBA Draft and Richardson, the son of two-time Slam Dunk champion Jason Richardson, being the 25th overall pick. The contest will follow a two-round format, with judges
scoring each dunk to determine the winner.
Why It's Important?
The Slam Dunk Contest is a highlight of the NBA All-Star Weekend, showcasing the athleticism and creativity of the league's players. This year's lineup introduces fresh talent to the event, potentially setting the stage for memorable performances that could elevate the profiles of the participating players. For rookies like Bryant and Richardson, the contest offers a platform to gain recognition and build their brand early in their careers. The event also serves as a nostalgic nod to the past, with Jase Richardson following in his father's footsteps, adding a layer of legacy to the competition. The contest's outcome could influence player marketability and fan engagement, impacting endorsements and media attention.
What's Next?
Following the Slam Dunk Contest, the NBA All-Star Weekend will continue with various events, culminating in the All-Star Game. The performances in the contest could lead to increased opportunities for the participants, both on and off the court. Fans and analysts will be watching closely to see if any of the newcomers can deliver a standout performance that could become a defining moment in their careers. The NBA will likely continue to promote the event and its participants through social media and other channels, building anticipation and engagement leading up to the contest.
