What's Happening?
LIV Golf has announced its return to the New York area with an event scheduled at Trump National Golf Club in Bedminster, New Jersey, from August 6-9, 2026. This marks the third time the course will host a LIV Golf event, following previous tournaments in 2022 and 2023. The announcement was made by Ross Hallett, LIV Golf's executive vice president and head of events, who expressed excitement about returning to the venue known for its championship-caliber challenges. The Bedminster event is part of a broader 14-tournament schedule for the 2026 season, which includes other U.S. locations such as Virginia, Louisiana, Indianapolis, and Michigan. The season will kick off in Riyadh, Saudi Arabia, and feature international stops in Australia, Hong
Kong, Singapore, South Africa, Mexico City, Spain, and the United Kingdom.
Why It's Important?
The return of LIV Golf to Trump National Bedminster underscores the growing prominence of the LIV Golf series in the professional golf landscape. By hosting events at high-profile venues like Bedminster, LIV Golf continues to position itself as a major player in the sport, offering an alternative to traditional golf tours. This event is significant for the local economy, potentially boosting tourism and hospitality sectors in the New York and New Jersey areas. Additionally, the inclusion of international locations in the 2026 schedule highlights LIV Golf's global ambitions and its strategy to attract a diverse audience. The event also reflects the ongoing influence of President Trump in the golf world, as his properties continue to serve as venues for major tournaments.
What's Next?
As the 2026 season approaches, LIV Golf will likely focus on marketing and promoting its events to maximize attendance and viewership. The organization may also continue to expand its roster of players, seeking to attract top talent from around the world. Stakeholders, including local businesses and tourism boards, will prepare to capitalize on the influx of visitors during the event. Additionally, the golf community will be watching closely to see how LIV Golf's presence impacts the dynamics of professional golf, particularly in relation to established tours like the PGA.
